"The data you need, for the decisions you face."
We help leadership teams turn scattered data into clarity, strategy, and confident action — using behavioral science, data architecture, and executive-level judgment.
Most organizations are collecting far more data than they use — and using far less than they have. The gap isn't technical. It's perceptual.
Your data lives in silos across platforms, teams, and tools. Nobody can see the full picture — so nobody can make the full call.
Leadership spends more time trying to understand the data than acting on it. Clarity is the bottleneck — not information.
You have reports. You have metrics. But they don't tell you what to do next. Data without judgment is just noise.
"FDO is not a dashboarding vendor. Not a BI tool. Not another data consultant. It's the strategic data layer your organization is missing."
How we work differently
Most data initiatives focus on tools. Our work focuses on judgment. We embed with your leadership team and build the decision environment — removing noise, surfacing what matters, making the path legible.
We use behavioral economics to understand how your team actually makes decisions — not how they think they do. Then we architect data systems that work with that reality, not against it.
A full data team — strategists, analysts, behavioral scientists, and a CDO — without the full-time cost or rigidity. Embedded in your team and tailored to your context.
A fast-paced consulting approach to developing data-driven organizations. We integrate data across IT and Go-to-Market — with the strategic lens of a behavioral economist.
Start here →A team of data-driven professionals working on your challenge at the scale you need. We analyze data to answer hard questions and surface deeper insights for better decisions.
Learn more →Build your team's capacity to use data well. From executive sessions on decision architecture to public talks on behavioral economics — we bring the frameworks inside your organization.
Book a session →Every engagement follows the same disciplined process — whether we're embedded as your Fractional CDO or running a focused diagnostic. The method is the product.
Map what exists, what's missing, what conflicts. We survey the data territory before recommending any architecture.
Design the data structure around your actual decisions — not around tools, platforms, or dashboards.
Apply behavioral science to surface what the data is already telling you — and what's being systematically ignored.
Deliver board-ready outputs — frameworks, recommendations, and a clear path forward that your team can act on immediately.
Location
San Diego, CA
Serving U.S. & LATAM
"I've spent years helping organizations see what their data was already telling them — and act on it before it cost them."
I'm a Behavioral Economist and Chief Data Officer with a track record of building and scaling human-centric, data-driven organizations. I've advised founders, C-suite executives, and boards across industries and countries on how to make better long-term decisions under uncertainty.
Today, I lead the Fractional Data Office — a modern alternative to fragmented analytics, disconnected research, and dashboards that don't answer the questions that actually matter.
Book a free 30-minute diagnostic. We'll listen to what you're facing and show you exactly where your data can take you — with no obligation and no sales pitch.
Or reach out directly
jorge@nobraineruniverse.com
fractioanldataoffice.com
Book a 30-minute diagnostic